About Us

NarVla ... It's an Irish name that means Noble Princess.

Ahhh, but what does that have to do with jewelry?

Jewelry is in our blood. As a family-owned business for over 50 years, Lordo’s Diamonds has been a St. Louis jewelry institution modeled on family tradition. Those familiar with Lordo’s likely know our father was Italian, but they often don’t realize our mother gave us a heritage of an Irish-Italian blend. So it seemed only natural to us, as we broadened our jewelry "realm," to maintain all the character of our foundation and roots – with Lordo’s carrying on our father’s name and NarVla honoring our beloved mother.

In late 2014, we partnered with Holly Elliott, who brought with her years of experience in ecommerce, as well as a passion for all things that sparkle.

Through NarVla, we are pleased to offer beautiful jewelry – old and new – with the same family-tradition service as always. We pride ourselves on making you a happy customer.

Mike, Jim & Holly